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Marquette Group Releases Social Media Study

We’ve all become remarkably comfortable with social media. Tweets, snaps and pins abound. No doubt social media is convenient and engaging for consumers, but what what’s the payoff for businesses?

Advertisers are no strangers to social. In November, Facebook announced that over 25 million local, small business pages are active, [...]

Marketing Smart in the Off-Season Pays Off

Salvation Army bells are ringing, and consumers are spending their hard earned dollars. For now. When the last bell has been rung and the holiday decorations come down, spending on goods and services will begin to wane until spring.

So what’s an advertiser to do in the early months of the year? Q1 strategy may [...]

Speak for Yourself on Yelp

Yelp is known as the online leader in user-generated reviews with Yelp contributors reviewing every type of local business, from restaurants and salons to dentists, mechanics and plumbers. Its platform provides local businesses with a range of free and paid services, which help advertisers engage with consumers when they are deciding where to spend [...]