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Webinar: Enhanced Mobile Targeting Now Online

Mobile Targeting

Last week’s webinar Enhanced Mobile Targeting is now available online.

The forty minute presentation, hosted by Internet Sales Manager Travis McGlasson and Sales Strategy Manager Matt Aversano, offers valuable insights on how to maximize the effectiveness of your mobile campaigns. Learn the advantages of polygon-based targeting over radius-based area generation to refine your geo-targeting to [...]

Webinar: Go Beyond Qualified Leads With Enhanced Mobile Targeting

Mobile Targeting

 

Webinar: Go Beyond Qualified Leads With Enhanced Mobile Targeting

Wednesday October 16 at 10am CST

Complimentary webinar is 45 minutes.

Featured Speakers: Travis McGlasson, Interactive Sales Manager

Matt Aversano, Business Development Manager

Reserve your seat for an overview of new [...]

SMB Digital Conference Review Webinar Online

If you missed last week’s informative webinar “SMB Digital Conference Review” you’re in luck! The full presentation is now available online!

Listen to Interactive Sales Director Gary Richmond and Vice President of Sales David Lenzen as they discuss the latest trends for search, mobile, and social as discussed at the recent BIA/Kelsey conference. It’s an [...]

Webinar: SMB Digital Conference Review – Wednesday October 2

 

Webinar: SMB Digital Marketing Conference Review

Wednesday, October 2 at 10am CST

Complimentary webinar is 45 minutes.

Featured Speakers: David Lenzen, Executive VP of Sales

Gary Richmond, Interactive Sales Director

Join us as we review the primary themes and topics [...]

Happy 15th Birthday Google!

Google 15th birthday doodle

Fifteen is a difficult age. Just shy of the mid-point of their teenage years, 15 year olds find themselves at a crossroads in their lives. Childhood is definitely behind them and still adulthood lies ahead but most of the perks that accompany it are still just out of reach. At 15 an [...]

Yelp Platform! Adds Local Ordering Capability

Yelp Plafform local ordering

It’s no secret that peer recommendations have played an important role in the decision-making process of consumers on the Internet, and local business review site, Yelp, has thrived in this space. Predominantly featuring restaurants and other entertainment venues, it has become increasingly popular for both desktop and mobile users. This strategy seems to be resonating [...]

Goodbye Google Keyword Tool. Hello Google Keyword Planner!

At Marquette Group, our CEO is fond of saying: “Change is good.” After all, change implies growth, evolution, advancement and a whole other bevy of terms that sound great when they don’t directly affect me. Like most consumers, I enjoy change unless it involves something that I use frequently. In those cases, it’s a matter [...]

Google Updates for June 2013 include Sitelinks and Local Carousel

google search local image carousel

This past week was a particularly busy one for the minds at Google. The search engine giant unveiled two changes that affect the familiar search engine results page. Additionally, a recent change to the Webmaster Help documentation was discovered that could have a more long-lasting effect on page ranking within the SERP. It’s all [...]

Dex One and SuperMedia Complete Merger to Form Dex Media

Late in 2012, multimedia publishers SuperMedia and Dex One announced their intention to merge into a single entity. That merger was completed on April 30, 2013 with the formation of Dex Media. The company began trading on the NASDAQ stock exchange the very next day as “DXM.”

As of result of the merger, Dex [...]

What Should the Future Hold for the Local Search Association?

The past few years have been an interesting period of transition for the Local Search Association. Formerly the Yellow Pages Association, this entity has seen its publisher members declare bankruptcy, merge, and sometimes struggle to find equilibrium in a media landscape that is growing increasingly diverse as our society increasingly moves [...]