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Have you ever searched for a product or service online, found an ad or a link that matched your criteria, clicked and landed on a page that had nothing to do with your search? When this happens, most searchers are disappointed by the experience and choose to begin a new search. Landing pages are [...] If driving calls to your business is at the top of your advertising goals and strategy, you need to learn more about Google click-to-call. If you are currently advertising on Google, that doesn’t mean you automatically show up on mobile devices. Through Google click-to-call you’ll give searchers an easy way to connect with you by [...] Google is expected to go live with a new algorithm for landing pages that gives them more weight when it comes to quality score. Google is trying to improve the experience of searchers, and to do so, they’ve made landing pages more important than ever. Currently, when a searcher finds your ad and clicks on [...] Have you searched for your company’s website on Google recently? For brand searches, the sitelinks underneath your listing in the search results look very different. This week Google launched a new version of their sitelinks, so that users doing brand searches can easily find the information they are looking for. Here is an example: [...] The Local Search Association released its second annual sustainability report announcing that according to the Environmental Production Agency (EPA), the recycling of books increased to 36.9%; an increase of 15.5% from the previous year. The report is called “We’re All In this Together,” and includes the following additional findings. Telephone directories continue to only represent [...] |
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