Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...]
Did you read our blog post regarding Google’s Mobile Playbook a couple of months ago? We reviewed the first five of ten action items and promised to review the last five items.
Before we discuss the final five steps, let’s review the first five.
Search for your brand on your mobile phone as [...]
Google recently released “The Mobile Playbook: The Busy Executive’s Guide to Winning with Mobile” in response to this common question. We all understand that we need to invest in mobile, but how this should be accomplished remains vague.
The Mobile Playbook is filled with campaign examples and usage statistics as well as questions [...]
Google has recently rolled out a new feature for paid search campaigns – ZIP Code Targeting. ZIP Code Targeting allows advertisers to target five digit ZIP Codes in the US to reach your qualified audience and measure local performance at a ZIP Code level. This feature is particularly useful for dealer-based campaigns that have stores [...]
As the end of the first quarter wraps up, we’d like to present a sample of the 2011 local media market research we study.
The steady shift towards digital media in local markets continues. The forecast in Figure A illustrates this trend. This projection is part of the November 2011 research provided by [...]