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The past few years have been an interesting period of transition for the Local Search Association. Formerly the Yellow Pages Association, this entity has seen its publisher members declare bankruptcy, merge, and sometimes struggle to find equilibrium in a media landscape that is growing increasingly diverse as our society increasingly moves [...] This week’s webinar discussing key insights in local search from both SMX West and BIA/Kelsey has been posted online. To listen to the presentation by our Directors of Interactive – Gary Richmond and Steve Jurken- simply click the embedded video below. For more informative webinars designed to help empower your business’ presence, visit the [...]
Webinar: Search Engine Marketing Best Practices and the Latest In Local Marketing Wednesday, March 27 at 11am CST Complimentary webinar is 45 minutes. Featured Speakers: Steve Jurken, Interactive Product Director Gary Richmond, Interactive Sales Director
Stay ahead of the competition [...] Recently, Google announced that they would implement an upgrade to their flagship Adwords platform. The new “enhanced” Adwords is another example in a long line of technology giants transitioning their business to be platform and device independent. Until now, you had to develop different ads on the Google network based on the display device. [...] In the past four years, local searches have increased over 250% as more and more mobile devices are introduced into the market. Yet, over 40% of all local listings have one wrong piece of information. This erroneous data is picked up by internet search engines and delivered to consumer’s search results making it harder for [...]
Webinar: Highlights From Recent BIA/Kelsey Digital Marketing Conference Tuesday, September 25 at 11am CST Complimentary webinar is 45 minutes and presented in English Featured Speakers: Steve Jurken, Interactive Product Director Gary [...] Have you ever searched for a product or service online, found an ad or a link that matched your criteria, clicked and landed on a page that had nothing to do with your search? When this happens, most searchers are disappointed by the experience and choose to begin a new search. Landing pages are [...] |
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