Today the website that is ranked 31st in unique visits, behind Twitter and ESPN, launched a new and improved site to create a more valuable experience for consumers and advertisers. YP.COM has been a big player in the ever-changing local search space and is adapting new formats as consumer behavior [...]
When Yelp launched in 2004 it quickly became known for the entertainment and restaurant verticals. As Yelp continues to become stronger and more dominant in todayâ€™s digital world, I canâ€™t help but notice its expansion in the Home Service vertical.
Recently, I was able to speak with many SMBs in the Home Services vertical and [...]
Did you miss our webinar on SMX East last week? SEM Manager, Stephanie Casajuana and SEO Manger, Dan Backowski discuss trends they learned about paid search and SEO from attending the SMX East conference in New York. Hot topics include the realities of managing Google AdWords in Enhanced Campaigns how we optimize for local SEO. [...]
Google recently announced that it would encrypt all organic search data, eventually increasing Not Provided to 100%. Adwords keyword data, however, will remain available to advertisers. Many in the search community feel Google violated the unwritten agreement with content providers and is favoring advertisers. More importantly, many are questioning the implications of this change [...]
Google surprised everyone at their 15th birthday party last week in the garage where it all began by announcing a major update, dubbed Hummingbird, for their flagship search engine. According to Google, the update was implemented approximately one month ago and is the largest since 2001.
Google Hummingbird is a completely new engine. Searches [...]
Fifteen is a difficult age. Just shy of the mid-point of their teenage years, 15 year olds find themselves at a crossroads in their lives. Childhood is definitely behind them and still adulthood lies ahead but most of the perks that accompany it are still just out of reach. At 15 an [...]
Youâ€™re bidding on a specific keyword. Your competitor is bidding on that same keyword. Someone is searching that keyword. Which company will win that customerâ€™s business? It could come down to how you are bidding on that keyword at that moment of time.
In a recent Marquette Group webinar on improving keyword [...]