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9 Reasons Your Digital Ads Go Unseen

I recently read an article about digital advertising changes in 2014 and the following statistics were cited:

54 percent of online ads are not seen by their intended audience 50 percent of web ads go entirely unseen

While neither of these statistics were attributed to a source, assuming they are based in fact, they [...]

Consumers are watching. Are you there?

Video in nature is engaging. Whether it’s a baby taking her first steps, someone falling or a breaking news story, video brings stories to life and connects people. Digital technology, and the idea of always being connected, has changed consumer behavior. We’ve all experienced it. When you are on Facebook and scroll your newsfeed to [...]

Eliminate Wasted Advertising Dollars by Attributing Leads

Every advertisement, whether it is online or off, costs you time and money. Knowing if your advertising campaigns are successful can save your company from inefficiencies and wasted dollars. Accurately measuring ad campaign effectiveness and optimizing accordingly, ensures a high return on your investment.

Attributing leads can be difficult with traditional forms of advertising. Without [...]

Holy Wednesday, Batman!

Wednesday is not regarded as the most exciting of work days. Often dubbed “hump day” it represents the mid-point of the week and is seen as “the day to get through” so that the weekend is that much closer. However, this morning, Marquette Group employees had a bit of surprise as they came into the [...]

Video: Betty White on SNL – the power of Facebook

A few months ago the notion that veteran comedienne Betty White would be hosting NBC’s Saturday Night Live seemed as plausible as United Airlines replacing their entire air fleet with zeppelins. Sure, lighter-than-air travel is incredibly efficient in terms of lift but it’s not practical for today’s air travellers! The same could be said for [...]

Marquette Group nominated as Best Place to Work in Illinois

Marquette Group was recently selected as one of the 35 “Best Places to Work in Illinois” by Pennsylvania-based Best Companies Group. Nominations are based upon an external third-party analysis of the company as well as internally distributed employee surveys. The final rankings for 2010 will be revealed on May 19, 2010. Previously, Marquette Group was [...]

Let USMotivation expand your business horizons!

Looking for a full service business partner that can help with incentive strategies and awards, group travel and meeting servivces, creative communications, or even virtual trade shows and experiences? Look no further than Marquette Group sister company USMotivation, located in Atlanta, GA.

If you’d like to learn more about the services offered by USMotivation, [...]

R.H. Donnelly is now Dex One Corporation

First Idearc exited the debt chrysalis as “SuperMedia”. Now, R.H. Donnelly unveils its new corporate identity.

- Company Successfully Reduced Debt by $6.4 Billion

- Dex One Shares (NYSE: DEXO) to Begin Trading Today

- New Board of Directors Named

CARY, N.C., Feb. 1 /PRNewswire-FirstCall/ — R.H. Donnelley today announced it has successfully emerged [...]

Friday video: “Not happy, Jan!”

Much like Wendy’s now famous “Where’s the Beef?” commercials, this Yellow Pages clip from Australia produced a phrase that became part of the lexicon of pop culture “down under”.

“Not Happy, Jan” — the last thing that any one wants to hear when it comes to a missed business opportunity. Print Yellow Pages, while [...]

DMS ‘09: Local media leaders discuss the state of the industry.

The state of the media world in the present economy was very much the focus of the discussion at the Directional Media Strategies conference hosted by the Kelsey Group in Orlando FL yesterday. Leaders from around the industry participated in a panel discussion . Marquette Group President Eric Webb made some key observations as reported [...]