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Webinar: Search Engine Marketing Best Practices and the Latest In Local Marketing Wednesday, March 27 at 11am CST Complimentary webinar is 45 minutes. Featured Speakers: Steve Jurken, Interactive Product Director Gary Richmond, Interactive Sales Director
Stay ahead of the competition [...] Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...] It’s been a long road but it would seem that the case of the City of Seattle vs. the Yellow Pages Industry has reached its conclusion. After months of litigation and appeals, it would seem that the Yellow Pages Industry has emerged the victor in a contest that had national implications and The City [...] Recently, Google announced that they would implement an upgrade to their flagship Adwords platform. The new “enhanced” Adwords is another example in a long line of technology giants transitioning their business to be platform and device independent. Until now, you had to develop different ads on the Google network based on the display device. [...] Last weeks dynamic webinar detailing the full functionality of Google Analytics is now available online. Join Interactive Director Steve Jurken as he navigates Google’s intricate dashboard and explores the full reporting capabilities of this robust tool. More importantly, learn how to put Google Analytics to work for your business by identifying key characteristics of your [...] Webinar: Finding Actionable Insights in Google Analytics Wednesday, Febuary 13 at 11am CST Complimentary webinar is 45 minutes and presented in English Featured Speaker: Steve Jurken, Interactive Product Director Buried inside Google Analytics is priceless data about how potential customers are searching for you. This webinar will show you tactics for [...] In the past four years, local searches have increased over 250% as more and more mobile devices are introduced into the market. Yet, over 40% of all local listings have one wrong piece of information. This erroneous data is picked up by internet search engines and delivered to consumer’s search results making it harder for [...] 
The legislative battle of the Yellow Pages industry vs. the City of Seattle has been anything but brief. In October 2010, the Seattle City Council voted 8 – 1 in favor of an ordinance that would require Yellow Pages distributors to apply for a license, pay a per-ton “recovery fee” on all directories distributed, [...] Marquette Group’s recent webinar “An Inside Look at Yellow Pages Pay-per-Call” is now available online. Hosted by Vice President of Sales Strategy Chris Malone, this 30 minute webinar examines the intracacies of pay-per-performance advertising and shows how businesses can save crucial advertising dollars by only paying for qualified calls. To view the webinar, simply [...] |
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