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Google Search Query Change: What it Means for SEM Managers

On Wednesday, Google announced a secure search update further fueling rumors that “Not Provided” in AdWords is going to kill paid search query data. What does that mean exactly? The data for the search queries will not be passed onto any third party analytics tool, including Google Analytics. Bid management tools that use the Google [...]

Webinar: The Rise of Local YouTube and Facebook Advertising – Now Available Online

If you missed last week’s webinar “The Rise of Local YouTube and Facebook Advertising,” it is now available online!

During the webinar Gary Richmond and David Lenzen reviewed the key findings from our newly released research, “Social Media Marketing Study: Benchmarks for Success” to help advertisers learn how to harness social media to drive leads.

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I’m Being Followed: How Google and Other Companies Track Me

To escape the never-ending winter weather, you decided this morning to start searching for vacation spots that have no shortage of palm trees and warmth. Then, this afternoon you routinely check your Facebook newsfeed and an amazing thing happened; there’s an ad in the right rail for a vacation resort and a discounted flight. How [...]

SEO and SEM: A Primer

Ensuring your brand appears in top placements in search engine results is critical as more consumers search online. There are two ways in which consumers can find you on the Internet.

Search engine optimization (SEO), or the process of improving the quality and quantity of your organic search traffic Search engine marketing (SEM), where you [...]

Marquette Group Releases Social Media Study

We’ve all become remarkably comfortable with social media. Tweets, snaps and pins abound. No doubt social media is convenient and engaging for consumers, but what what’s the payoff for businesses?

Advertisers are no strangers to social. In November, Facebook announced that over 25 million local, small business pages are active, [...]

Webinar: The Rise of Local YouTube and Facebook Advertising

Thursday,

March 27,

11 am CDT

Complimentary webinar

is 45 minutes.

Featured Speakers:

David Lenzen

Executive VP, Sales & Marketing

Gary Richmond

VP, Sales & Account Management

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Challenges and Tips on Tracking ROI

When advertisers think about digital marketing, they often marvel at all of the new opportunities to get their message in front of an audience. From desktops to tablets to mobile phones, there is a screen nearly everywhere you go. With each screen comes another opportunity to advertise to a potential customer. While all of these [...]

Continuous Change in Local

“Change is the only constant.” – Heraclitus, Greek philosopher

Heraclitus, Greek philosopher

We don’t usually quote Greek philosophers, but recently this seemed appropriate.

In digital marketing, specifically local SEO, changes are frequent and occur at a persistent pace. As marketers we have to keep pace or be left behind. Below are a few industry [...]

How to Optimize your Paid Search Campaign for Mobile Devices

It has almost been a year since Google started rolling out Enhanced Campaigns in AdWords. Prior to Enhanced Campaigns, advertisers were able to break out their campaigns between desktop and mobile devices. Advertisers did this because mobile bids tended to be less expensive than desktop bids. However, as more and more consumers switched between devices, [...]

How to be More Agile with Your Digital Advertising Strategy

Adaptability and quick reactions to rapidly changing market conditions are key to fully leveraging success with digital advertising. In my previous blog, I discussed the negative effects suffered by advertisers who execute ineffective digital advertising strategies. As a continuation of that thought process, it is also vital for advertisers to understand the need to make [...]