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Mobile Gets Smart

Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...]

Mobile – Where Decisions Are Made

One of the most difficult tasks facing an advertiser is figuring out where to spend their budget. Everywhere you look there are any number of vendors and service providers fighting for your dollar, but how do you determine those who are worth your investment from those who are not?

It used to be that [...]

Webinar: Fundamentals of Mobile Marketing now online

If you missed last week’s webinar “The Fundamentals of Mobile Marketing”, you’re now in luck! The entire session plus submitted questions is now availabe for viewing. Just click the embedded video below and learn the best practices for how to put mobile to work for your business!

Webinar: Fundamentals of Mobile Marketing

Webinar: Fundamentals of Mobile Marketing  Wednesday August 29 at 10am CST

Complimentary webinar is

45 minutes and presented in English

Featured Speaker: Steve Jurken,

Interactive Product Director


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  Mobile marketing drives engagement, enables personalization and ensures your are [...]

Google acquires Frommer’s travel guide business


This week Google announced its intent to purchase the Frommer’s travel guide business from John Wiley & Sons. Founded in 1957, Frommer’s rose to prominence with books such as Europe on $5 a Day and quickly expanded to include over 350 different guide books to destinations around the globe. The move is the latest [...]

Supermedia unveils new ad campaign for IYP app

Supermedia IYP app

Modern media is constantly evolving. According to recent information from PEW Research, more Americans own smart phones than ever before which means that advertisers seeking to reach consumers have to adapt their approach. Once upon a time, a simple ad in a print Yellow Pages directory was the ONLY tool that a savvy [...]

Apple Maps– a new twist on a familiar concept

Apple is a company that is known for both its product design innovations as well as their fierce customer loyalty. At the 2012 WWDC amidst a bevy of other features, the Cupertino-based company announced the launch of Apple Maps—a proprietary service that would replace Google as the map data provider for Apple devices.

Since [...]

Google unveils Google+ Local

google plus

Yesterday, Google launched Google+ Local—a brand new feature on the Google+ social platform which incorporates local data into the user experience. Billed as “a simple way to discover and share local information and recommendations from people you trust”, the new service incorporates Zagat scores, reviews from Google Places page, Google Maps, and even [...]

Why Advertise on a Mobile Device?

Google has released a series of statistics highlighting exactly how passionate they are about the influence of mobile devices on last minute shopping this year, stating 44 percent of total searches for last minute gifts and store locator terms will be from mobile devices.1

Certainly an impressive statistic, when you consider the massive number of [...]

Goodbye GOOG-411

I’ll admit I’ve come to use my mobile phone far more than I do the landline currently connected at my home. Part of this is due to the convenience of almost always having my mobile within reach and part of it has to do with my “techno-junkie” nature. Early in 2009 a co-worker introduced [...]