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Yellow Pages still connect local businesses to new customers!

YPA sent out the following press release today with more details from the Local Media Tracking Study conducted by Burke Research. Much like the Energizer Bunny, the directories just keep going and going and going…

Analysis Shows Yellow Pages Connects Local Businesses to New Consumers and Sales Leads

BERKELEY HEIGHTS, NJ–(Marketwire – April 13, 2010) [...]

So, what’s this Local Media Tracking Survey all about?

The Yellow Pages Association, in conjunction with Burke Research and comScore, released the first annual Local Media Tracking Survey results today. Respondents were surveyed both online and by telephone over their usage of print Yellow Pages and other media to find local business information. That’s great—and Burke Research did their due diligence by using multiple [...]

YPA releases first Local Media Tracking Study; YP usage remains strong.

Mar 24, 2010 09:15 ET

First Annual ‘Local Media Tracking Study’: Yellow Pages Capture Greatest Consumer Reach and Trust Among Sources for Local Business Information

Research From Burke and comScore Find 16.9 Billion References to Yellow Pages in 2009

BERKELEY HEIGHTS, NJ–(Marketwire – March 24, 2010) – In a new annual study released [...]