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The 2011 Yellow Pages Association conference has revealed a dramatic shift in direction for the organization, according to the following press release. LAS VEGAS, April 18, 2011 — The Local Search Association today announced the winners of its Industry Excellence Awards at this year’s annual conference: “Search Starts Here” in Las Vegas. The Industry Excellence [...] The following press release was issued during the 2010 Yellow Pages Association Conference in Las Vegas Nevada. BERKELEY HEIGHTS, NJ — 04/20/10 — Yellow Pages Association (YPA) today announced two new offerings to help improve the efficiency and effectiveness of Yellow Pages advertising.Working with MediaTraks, YPA is launching YPA ELITE IYP®, a new proprietary industry [...] The Yellow Pages Association released the following information regarding “Transformers” – the 2010 YPA Conference: Transformers is the theme for our 2010 Yellow Pages Association (YPA) Conference, reflecting the dramatic changes sweeping through the industry. From the technology being deployed, to the implementation of social media – Yellow Pages is changing from the ground [...] The state of the media world in the present economy was very much the focus of the discussion at the Directional Media Strategies conference hosted by the Kelsey Group in Orlando FL yesterday. Leaders from around the industry participated in a panel discussion . Marquette Group President Eric Webb made some key observations as reported [...] Marquette Group CEO Chris Cummings Chris Cummings, CEO of Marquette Group, will be a featured speaker at The Directional Media Strategies 2009 (DMS ‘09) Conference hosted by The Kelsey Group in Orlando, Florida September 22nd-24th. DMS ‘09 is The Kelsey Group’s 30th Yellow Pages and [...] |
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