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As the end of the first quarter wraps up, we’d like to present a sample of the 2011 local media market research we study. The steady shift towards digital media in local markets continues. The forecast in Figure A illustrates this trend. This projection is part of the November 2011 research provided by [...] Google has released a series of statistics highlighting exactly how passionate they are about the influence of mobile devices on last minute shopping this year, stating 44 percent of total searches for last minute gifts and store locator terms will be from mobile devices.1 Certainly an impressive statistic, when you consider the massive number of [...] It’s a matter of choice. As individuals we possess a great deal of choice when it comes to our lifestyle. We can choose to drive an American or a foreign made car. We can choose whether or not to have cable television service. We can choose whether or not to have a phone directory delivered [...] Get Direct: Capture New Customers Effortlessly Marquette Group provides a comprehensive bevy of services; but perhaps the least known among these is our ability to provide highly effective direct mail opportunities to our clients. By leveraging our longstanding publisher relationships, Marquette Group is able to coordinate customized, targeted campaigns designed to penetrate our clients’ desired [...] |
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