Canadian multi-media giant Yellow Media announced that it will move forward with its recapitalization efforts. The proposal was approved by the requisite number of shareholders and the company’s debt holders in meetings held on September 6, 2012 in Montreal. Yellow Media announced its intent to recapitalize its debt on July 23, 2012.
Early this morning, multimedia publishers Dex One and SuperMedia announced their intention to merge the companies into new entity Dex Media. The newly-formed company will have approximately $3.1 billion in revenue, based on 2011 financial reports. It will also employ over 3,100 marketing consultants and more than 5,800 employees. Ownership will be comprised [...]
Marquette Group CIO Duane Anderson
Growth and change go hand in hand; one cannot be found without the other. Yet a time of change can be a voyage into unknown territory– as one ventures forth into a land without precedent. In 2009, Marquette Group hired Duane Anderson as the company’s newest CIO. Boasting [...]
Tough 2009 for Traditional Media; Yet Customers Still Choose Yellow Pages
Last year was particularly tough for traditional media advertising. According to preliminary figures by Nielsen Research, overall 2009 U.S. spending fell 9 percent from 2008–an estimated $411.6 billion and the sixth consecutive quarter of decline. The largest drop came in some of the most [...]
The Yellow Pages Association, in conjunction with Burke Research and comScore, released the first annual Local Media Tracking Survey results today. Respondents were surveyed both online and by telephone over their usage of print Yellow Pages and other media to find local business information. That’s great—and Burke Research did their due diligence by using multiple [...]
Canadian publisher Yellow Pages Group (YPG) announced Tuesday that it had reached an agreement with rival 411 Local Search Corp to achieve ownership of the company. YPG also has acquired Clear Sky Media, allowing greater reach in the mobile market.
Canadian performance marketing solutions company Yellow Pages Group (YPG) this morning announced that it has [...]
As evidenced by all of the recent restructuring of industry publishing giants and the changing dynamics of directional media, 2010 will prove to be a year of transition for the advertising landscape. Marquette Group President Eric Webb submitted his thoughts on the current state of the industry in this blog post:
The worst appears to [...]
There has been a great deal of change in the Yellow Pages industry over the past year. The Yellow Pages Association and the Association of Directory Marketing have merged. Publishers have declared bankruptcy, reorganized, and re-emerged from debt as newer streamlined organizations. Even the names of the players have changed in the “YP game”. Yellow [...]
First Idearc exited the debt chrysalis as “SuperMedia”. Now, R.H. Donnelly unveils its new corporate identity.
- Company Successfully Reduced Debt by $6.4 Billion
- Dex One Shares (NYSE: DEXO) to Begin Trading Today
- New Board of Directors Named
CARY, N.C., Feb. 1 /PRNewswire-FirstCall/ — R.H. Donnelley today announced it has successfully emerged [...]
The state of the media world in the present economy was very much the focus of the discussion at the Directional Media Strategies conference hosted by the Kelsey Group in Orlando FL yesterday. Leaders from around the industry participated in a panel discussion . Marquette Group President Eric Webb made some key observations as reported [...]