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Five things learned from the 2012 LSA Sustainability Report

On Monday, the Local Search Association released the third annual sustainability report which examines the industry’s performance over the previous year with relation to its social, environmental and even economic impact. This year’s report was of particular interest considering all of the change occurring in the local search landscape on a nearly daily basis as [...]

YellowPagesOptOut.com is no-cost choice for cities seeking opt out alternative

The Local Search Association has released the following statement concerning the recent anti-Yellow Pages legislative initiatives in San Francisco and Seattle.

Yellow Pages Publishers Appeal Unconstitutional and Unnecessary Phone Book Law

Official Industry Opt-Out Site at www.YellowPagesOptOut.com Is No-Cost Choice for Cities, Privacy-Guaranteed Choice for Residents

SEATTLE – May 12, 2011 – Yellow Pages publishers [...]

Print Yellow Pages Continue to be Green

The Local Search Association released its second annual sustainability report announcing that according to the Environmental Production Agency (EPA), the recycling of books increased to 36.9%; an increase of 15.5% from the previous year.

The report is called “We’re All In this Together,” and includes the following additional findings.

Telephone directories continue to only represent [...]

More on San Francisco and the Yellow Pages

It would seem that the fate of the print Yellow Pages in San Francisco will be determined on March 29. The San Francisco Board of Supervisors Land Use and Economic Development Committee voted last Monday to send legislation restricting delivery of the directories to the full board for a vote. If passed, this law will [...]

Tilting at Windmills in San Francisco

Miguel Cervantes’ immortal character Don Quixote of La Mancha was a man with a mission. Originally born Alonso Quixano, the Spanish aristocrat experienced a mid-life crisis and, armed with the best of intentions, transformed himself into a noble knight errant who would free the land from tyranny of giants, uphold the high ideals of chivalry, [...]

YPA to challenge Seattle’s anti-Yellow Pages law

On Monday, October 11, 2010, the City of Seattle voted in favor of a new law that placed strict controls on the delivery of print Yellow Pages directories within the city. Today, the Yellow Pages Association released the following press release, announcing their intention to challenge the legality of this measure:

Yellow Pages Publishers Sue [...]

Yellow Pages industry releases environmental fact sheet

In an election year, readers are used to conflicting messages. The challenger attacks the incumbent and the incumbent responds, defending his own record and counter-attacking the challenger. It’s a game as old as politics itself and one that will be played out time and time again for as long as our current system stands. It’s [...]

Singled out in Seattle? Yellow Pages are the subject of new law.

Seattle, WA is the northernmost city in the continental United States. It’s the home of coffee mega-franchise Starbucks as well as the residence of fictional psychiatrist Dr. Frasier Crane and the cast of Nickelodeon’s iCarly series. It is also regarded as the birthplace of the grunge music scene. Long considered a “progressive city”, Seattle boasts [...]