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This week Google announced its intent to purchase the Frommer’s travel guide business from John Wiley & Sons. Founded in 1957, Frommer’s rose to prominence with books such as Europe on $5 a Day and quickly expanded to include over 350 different guide books to destinations around the globe. The move is the latest [...] 
Yesterday, Google launched Google+ Local—a brand new feature on the Google+ social platform which incorporates local data into the user experience. Billed as “a simple way to discover and share local information and recommendations from people you trust”, the new service incorporates Zagat scores, reviews from Google Places page, Google Maps, and even [...] So, you’ve done your due diligence and established your Google Places listing. You’ve added your hours, business picture, etc and thought you were finished. However, you’ve decided to add some new content to make your Places page more relevant and informative to consumers. You’ve hopped into your Google Places account, made the changes, but nothing [...] Want more business? Making sure potential buyers can find you in an instant on search engines is key. And, not just in paid advertising, but in organic results. Large brands and their local businesses have a vested interest in making sure every listing ranks in the top 10 for local search results. While each local [...] |
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