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Google Search Query Change: What it Means for SEM Managers

On Wednesday, Google announced a secure search update further fueling rumors that “Not Provided” in AdWords is going to kill paid search query data. What does that mean exactly? The data for the search queries will not be passed onto any third party analytics tool, including Google Analytics. Bid management tools that use the Google [...]

A Conversation with Google

Photo courtesy of Search Engine Land

If you are a search geek, like we are here at Marquette Group, then you definitely would have enjoyed SMX West in San Jose, California. A few of the Marquette Group digital marketing team, including myself, were lucky enough to attend and take in the full [...]

I’m Being Followed: How Google and Other Companies Track Me

To escape the never-ending winter weather, you decided this morning to start searching for vacation spots that have no shortage of palm trees and warmth. Then, this afternoon you routinely check your Facebook newsfeed and an amazing thing happened; there’s an ad in the right rail for a vacation resort and a discounted flight. How [...]

SEO and SEM: A Primer

Ensuring your brand appears in top placements in search engine results is critical as more consumers search online. There are two ways in which consumers can find you on the Internet.

Search engine optimization (SEO), or the process of improving the quality and quantity of your organic search traffic Search engine marketing (SEM), where you [...]

Google AdWords Now Displaying Ratings Annotations

As consumers search online for products and services, they are also looking at reviews to help them make buying decisions. To make it easier for searchers, Google recently announced the addition of consumer rating annotations in AdWords.

Ratings annotations are industry-specific based on Google’s Consumer Surveys platform, which has data from thousands of surveys that [...]

Continuous Change in Local

“Change is the only constant.” – Heraclitus, Greek philosopher

Heraclitus, Greek philosopher

We don’t usually quote Greek philosophers, but recently this seemed appropriate.

In digital marketing, specifically local SEO, changes are frequent and occur at a persistent pace. As marketers we have to keep pace or be left behind. Below are a few industry [...]

How to Optimize your Paid Search Campaign for Mobile Devices

It has almost been a year since Google started rolling out Enhanced Campaigns in AdWords. Prior to Enhanced Campaigns, advertisers were able to break out their campaigns between desktop and mobile devices. Advertisers did this because mobile bids tended to be less expensive than desktop bids. However, as more and more consumers switched between devices, [...]

Google Cracks Down on Spammers

In the past month, as the polar vortex blanketed much of the U.S., Google continued to pursue several spammers trying to circumvent the algorithms.

Matt Cutts, head of webspam at Google, actually used the words “we want to break their spirits” when describing SEO spammers. Three major sites were penalized for using illicit tactics to [...]

Get More Creative than ZIP Code Targeting for Your PPC Campaign

I cannot tell you how many times I talk to clients about targeting their paid search accounts. Many Marquette Group clients are locally owned and operated franchisees wishing to advertise only in their area. New paid search clients typically enter with a mindset adopted from previous direct mail campaigns; the audience is chosen [...]

Three Factors that Impact Local SEO

Localized search engine optimization (SEO), just as most digital marketing, is intended to increase visibility, brand awareness and most importantly, leads and revenue from relevant Web traffic. While it is easy to state the goals of Local SEO, it’s a bit more complicated to describe the “how.” Marquette Group defines traditional SEO as the ongoing [...]