Google surprised everyone at their 15th birthday party last week in the garage where it all began by announcing a major update, dubbed Hummingbird, for their flagship search engine. According to Google, the update was implemented approximately one month ago and is the largest since 2001.
Google Hummingbird is a completely new engine. Searches [...]
Youâ€™re bidding on a specific keyword. Your competitor is bidding on that same keyword. Someone is searching that keyword. Which company will win that customerâ€™s business? It could come down to how you are bidding on that keyword at that moment of time.
In a recent Marquette Group webinar on improving keyword [...]
A major restructure took place at Citygrid Media on Wednesday, June 26, 2013, that included eliminating all local sales people from their staff. Their national sales team was retained, but all local sales will become a self-serve automated process.
As predicted, Ron LaPierre was officially appointed as permanent CEO. They will integrate [...]
Recently, Google announced that they would implement an upgrade to their flagship Adwords platform. The new â€śenhancedâ€ť Adwords is another example in a long line of technology giants transitioning their business to be platform and device independent. Until now, you had to develop different ads on the Google network based on the display device. [...]
Last weeks dynamic webinar detailing the full functionality of Google Analytics is now available online. Join Interactive Director Steve Jurken as he navigates Google’s intricate dashboard and explores the full reporting capabilities of this robust tool. More importantly, learn how to put Google Analytics to work for your business by identifying key characteristics of your [...]
In the past four years, local searches have increased over 250% as more and more mobile devices are introduced into the market. Yet, over 40% of all local listings have one wrong piece of information. This erroneous data is picked up by internet search engines and delivered to consumerâ€™s search results making it harder for [...]
Webinar: Highlights From Recent BIA/Kelsey Digital Marketing Conference Tuesday, September 25 at 11am CST Complimentary webinar is 45 minutes and presented in English
Featured Speakers: Steve Jurken, Interactive Product Director
In the current economy, businesses have to do more with less. Faced with tightening fiscal constraints, many SMBâ€™s are having to rethink their advertising budgets to find the most cost-effective way to turn ads into qualified calls that yield conversions. In some cases, this might indicate the use of fewer ad channels and the abandonment [...]
Apple is a company that is known for both its product design innovations as well as their fierce customer loyalty. At the 2012 WWDC amidst a bevy of other features, the Cupertino-based company announced the launch of Apple Mapsâ€”a proprietary service that would replace Google as the map data provider for Apple devices.
The technology platform that syncs local business information to a network of local search sites, announced several new features including reputation monitoring, multi-location management and new partners.
Reputation Monitoring PowerListings now scans for reviews across a network of local partner sites and returns results in dashboard. The information is pulled directly from each of the [...]