Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...]
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One of the most difficult tasks facing an advertiser is figuring out where to spend their budget. Everywhere you look there are any number of vendors and service providers fighting for your dollar, but how do you determine those who are worth your investment from those who are not? It used to be that [...]
Webinar: The Impact of Apple Maps in iOS 6 Wednesday October 3 at 11am CDT
Complimentary webinar is 45 minutes and presented in English Featured Speaker: Steve Jurken, Interactive Product Director Since the launch of iOS 6 last Wednesday, there has been plenty of chatter about the good, the [...] If you missed last week’s webinar “The Fundamentals of Mobile Marketing”, you’re now in luck! The entire session plus submitted questions is now availabe for viewing. Just click the embedded video below and learn the best practices for how to put mobile to work for your business! Tweet Webinar: Fundamentals of Mobile Marketing Wednesday August 29 at 10am CST Complimentary webinar is 45 minutes and presented in English Featured Speaker: Steve Jurken, Interactive Product Director
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Mobile marketing drives engagement, enables personalization and ensures your are [...] 
Modern media is constantly evolving. According to recent information from PEW Research, more Americans own smart phones than ever before which means that advertisers seeking to reach consumers have to adapt their approach. Once upon a time, a simple ad in a print Yellow Pages directory was the ONLY tool that a savvy [...] Apple is a company that is known for both its product design innovations as well as their fierce customer loyalty. At the 2012 WWDC amidst a bevy of other features, the Cupertino-based company announced the launch of Apple Maps—a proprietary service that would replace Google as the map data provider for Apple devices. Since [...] Google has released a series of statistics highlighting exactly how passionate they are about the influence of mobile devices on last minute shopping this year, stating 44 percent of total searches for last minute gifts and store locator terms will be from mobile devices.1 Certainly an impressive statistic, when you consider the massive number of [...] I’ll admit I’ve come to use my mobile phone far more than I do the landline currently connected at my home. Part of this is due to the convenience of almost always having my mobile within reach and part of it has to do with my “techno-junkie” nature. Early in 2009 a co-worker introduced [...] |
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