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Mobile Gets Smart

Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...]

Mobile – Where Decisions Are Made

One of the most difficult tasks facing an advertiser is figuring out where to spend their budget. Everywhere you look there are any number of vendors and service providers fighting for your dollar, but how do you determine those who are worth your investment from those who are not?

It used to be that [...]

Now online: The Impact of Apple Maps in iOS 6

Marquette Group’s latest webinar unravels the “complex” world of Apple’s latest product – Apple Maps. From its lackluster debut to the plethora of erroneous data that the program returns, Interactive Co-Director Steve Jurken explains just what businesses can do to ensure that accurate data about their locations is populated in the mapping service.

The webinar [...]

Webinar: The Impact of Apple Maps in iOS 6

 

 

Webinar: The Impact of Apple Maps in iOS 6 Wednesday

October 3 at 11am CDT

 

Complimentary webinar is

45 minutes

and presented

in English

Featured Speaker: Steve Jurken,

Interactive Product Director

  Since the launch of iOS 6 last Wednesday, there has been plenty of chatter about the good, the [...]

Webinar: Fundamentals of Mobile Marketing now online

If you missed last week’s webinar “The Fundamentals of Mobile Marketing”, you’re now in luck! The entire session plus submitted questions is now availabe for viewing. Just click the embedded video below and learn the best practices for how to put mobile to work for your business!

Webinar: Fundamentals of Mobile Marketing

Webinar: Fundamentals of Mobile Marketing  Wednesday August 29 at 10am CST

Complimentary webinar is

45 minutes and presented in English

Featured Speaker: Steve Jurken,

Interactive Product Director

 

Follow us on the Web:

800.548.6214

www.marquettegroup.com

inquiries@marquettegroup.com

 

  Mobile marketing drives engagement, enables personalization and ensures your are [...]

Supermedia unveils new ad campaign for IYP app

Supermedia IYP app

Modern media is constantly evolving. According to recent information from PEW Research, more Americans own smart phones than ever before which means that advertisers seeking to reach consumers have to adapt their approach. Once upon a time, a simple ad in a print Yellow Pages directory was the ONLY tool that a savvy [...]

Apple Maps– a new twist on a familiar concept

Apple is a company that is known for both its product design innovations as well as their fierce customer loyalty. At the 2012 WWDC amidst a bevy of other features, the Cupertino-based company announced the launch of Apple Maps—a proprietary service that would replace Google as the map data provider for Apple devices.

Since [...]

Why Advertise on a Mobile Device?

Google has released a series of statistics highlighting exactly how passionate they are about the influence of mobile devices on last minute shopping this year, stating 44 percent of total searches for last minute gifts and store locator terms will be from mobile devices.1

Certainly an impressive statistic, when you consider the massive number of [...]

Goodbye GOOG-411

I’ll admit I’ve come to use my mobile phone far more than I do the landline currently connected at my home. Part of this is due to the convenience of almost always having my mobile within reach and part of it has to do with my “techno-junkie” nature. Early in 2009 a co-worker introduced [...]