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The past few years have been an interesting period of transition for the Local Search Association. Formerly the Yellow Pages Association, this entity has seen its publisher members declare bankruptcy, merge, and sometimes struggle to find equilibrium in a media landscape that is growing increasingly diverse as our society increasingly moves [...] It’s been a long road but it would seem that the case of the City of Seattle vs. the Yellow Pages Industry has reached its conclusion. After months of litigation and appeals, it would seem that the Yellow Pages Industry has emerged the victor in a contest that had national implications and The City [...] 
The legislative battle of the Yellow Pages industry vs. the City of Seattle has been anything but brief. In October 2010, the Seattle City Council voted 8 – 1 in favor of an ordinance that would require Yellow Pages distributors to apply for a license, pay a per-ton “recovery fee” on all directories distributed, [...]
This week the Ninth Circuit Court of Appeals unanimously ruled that print Yellow Pages directories are “fully protected speech” under the First Amendment. The court’s decision is aimed at protecting Yellow Pages and other media from legislation that both hurts local businesses as well as spends tax revenues. This effectively strikes down [...] The annual Local Media Tracking Study has become a key study in understanding the trends of Yellow Pages product usage. Conducted by Burke Research, the study analyzes the usage of both print and Internet Yellow Pages products over the course of one year. Since its debut in 2010, the study has endeavored to track the [...] For most consumers the term “Yellow Pages” conjures up images of large paper tomes filled with page after page of display advertisements for everything from plumbers to party clowns. Yet there is another more modern twist on the venerable directories that have served consumers for so long—the Internet Yellow Pages. IYP offers the same service [...] On Monday, the Local Search Association released the third annual sustainability report which examines the industry’s performance over the previous year with relation to its social, environmental and even economic impact. This year’s report was of particular interest considering all of the change occurring in the local search landscape on a nearly daily basis as [...] 
Things have been fairly quiet in San Francisco of late. There has been little in the way of news regarding the addition of Chapter 20 to the city’s Environmental Code, the controversial anti-Yellow Pages legislation that was proposed by the Board of Supervisors last year. The addition, if passed, would have made the delivery of [...] Burke Research has released the 2010 Local Media Tracking Study and the results are positive for both Yellow Pages and search engines. As Media Habits Evolve, Yellow Pages and Search Engines Firmly Established As Go-To Sources for Consumers Shopping Locally Survey Shows Consumers Consult 2 to 3 Sources of Local Information, Demonstrating That An [...] |
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