Local Search « Marquette Measure – The official blog of Marquette Group

What Should the Future Hold for the Local Search Association?

The past few years have been an interesting period of transition for the Local Search Association. Formerly the Yellow Pages Association, this entity has seen its publisher members declare bankruptcy, merge, and sometimes struggle to find equilibrium in a media landscape that is growing increasingly diverse as our society increasingly moves [...]

Local Search Insights from SMX and BIA/Kelsey webinar online

This week’s webinar discussing key insights in local search from both SMX West and BIA/Kelsey has been posted online. To listen to the presentation by our Directors of Interactive – Gary Richmond and Steve Jurken- simply click the embedded video below.

For more informative webinars designed to help empower your business’ presence, visit the [...]

Webinar: Search Engine Marketing Best Practices and the Latest In Local Marketing

Wednesday, March 27 at 11am CST

Complimentary webinar is 45 minutes.

Featured Speakers: Steve Jurken, Interactive Product Director

Gary Richmond, Interactive Sales Director

Stay ahead of the competition [...]

Examining Facebook Graph Search and What It Means for Businesses

Rumors have been circulating about Facebook entering the search arena since 2011. Facebook Graph Search was announced in January, and it presents a huge opportunity for Facebook to become a major player in search. How did they pull it off? Facebook Graph Search searches not for what people want, but what they (and their friends) [...]

Marquette Group and the Digital Future

Evolution is a natural part of growth. As technology continues to advance so too will the media landscape grow with it. For Marquette Group president Eric Webb, this growth and change is essential as Marquette Group celebrates 50 years of connecting businesses to local customers. Recently, he sat down with the Peoria Journal Star [...]

Business Listings are Now More Powerful with PowerListings+

In the past four years, local searches have increased over 250% as more and more mobile devices are introduced into the market. Yet, over 40% of all local listings have one wrong piece of information. This erroneous data is picked up by internet search engines and delivered to consumer’s search results making it harder for [...]

Webinar: The Impact of Apple Maps in iOS 6

Webinar: The Impact of Apple Maps in iOS 6 Wednesday

October 3 at 11am CDT

Complimentary webinar is

45 minutes

and presented

in English

Featured Speaker: Steve Jurken,

Interactive Product Director

Since the launch of iOS 6 last Wednesday, there has been plenty of chatter about the good, the [...]

Webinar: BIA/Kelsey Digital Marketing Conference 2012 Recap

Webinar: Highlights From Recent BIA/Kelsey Digital Marketing Conference Tuesday, September 25 at 11am CST Complimentary webinar is 45 minutes and presented in English

Featured Speakers: Steve Jurken, Interactive Product Director

Gary [...]

Speak for Yourself on Yelp

Yelp is known as the online leader in user-generated reviews with Yelp contributors reviewing every type of local business, from restaurants and salons to dentists, mechanics and plumbers. Its platform provides local businesses with a range of free and paid services, which help advertisers engage with consumers when they are deciding where to spend [...]

Webinar: Fundamentals of Mobile Marketing now online

If you missed last week’s webinar “The Fundamentals of Mobile Marketing”, you’re now in luck! The entire session plus submitted questions is now availabe for viewing. Just click the embedded video below and learn the best practices for how to put mobile to work for your business!

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