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Google Search Query Change: What it Means for SEM Managers

On Wednesday, Google announced a secure search update further fueling rumors that “Not Provided” in AdWords is going to kill paid search query data. What does that mean exactly? The data for the search queries will not be passed onto any third party analytics tool, including Google Analytics. Bid management tools that use the Google [...]

SEO and SEM: A Primer

Ensuring your brand appears in top placements in search engine results is critical as more consumers search online. There are two ways in which consumers can find you on the Internet.

Search engine optimization (SEO), or the process of improving the quality and quantity of your organic search traffic Search engine marketing (SEM), where you [...]

Continuous Change in Local

“Change is the only constant.” – Heraclitus, Greek philosopher

Heraclitus, Greek philosopher

We don’t usually quote Greek philosophers, but recently this seemed appropriate.

In digital marketing, specifically local SEO, changes are frequent and occur at a persistent pace. As marketers we have to keep pace or be left behind. Below are a few industry [...]

How to Optimize your Paid Search Campaign for Mobile Devices

It has almost been a year since Google started rolling out Enhanced Campaigns in AdWords. Prior to Enhanced Campaigns, advertisers were able to break out their campaigns between desktop and mobile devices. Advertisers did this because mobile bids tended to be less expensive than desktop bids. However, as more and more consumers switched between devices, [...]

Get More Creative than ZIP Code Targeting for Your PPC Campaign

I cannot tell you how many times I talk to clients about targeting their paid search accounts. Many Marquette Group clients are locally owned and operated franchisees wishing to advertise only in their area. New paid search clients typically enter with a mindset adopted from previous direct mail campaigns; the audience is chosen [...]

Marketing Smart in the Off-Season Pays Off

Salvation Army bells are ringing, and consumers are spending their hard earned dollars. For now. When the last bell has been rung and the holiday decorations come down, spending on goods and services will begin to wane until spring.

So what’s an advertiser to do in the early months of the year? Q1 strategy may [...]

Three Factors that Impact Local SEO

Localized search engine optimization (SEO), just as most digital marketing, is intended to increase visibility, brand awareness and most importantly, leads and revenue from relevant Web traffic. While it is easy to state the goals of Local SEO, it’s a bit more complicated to describe the “how.” Marquette Group defines traditional SEO as the ongoing [...]

The Latest from Google – Reputation Monitoring on Google Plus Local Pages

Recently Google added a reputation monitoring feature to Google Plus Local business pages (previously known as Google Places). As a business owner, you can monitor reviews to learn what customers are saying about your business on Google and across the Internet. If you have a verified business listing, this new feature also allows you to [...]

Will Online Reviews Force the Better Business Bureau to go Bye Bye Bye?

For over 100 years, the Better Business Bureau (BBB) has been a valuable intermediary to consumers and businesses alike providing consumers protection from fraudulent business practices, as well as protecting honest businesses. Yet in the age of Google reviews, Angie’s List and Facebook, have we moved to a post-BBB world?

Although it is hard [...]

Facebook Tests Ratings on Brand Pages

Facebook users are starting to see a new star-rating system on business pages displaying prominently underneath the company name. It appears the 5-star rating system is currently in beta and could potentially be rolled out site wide. While users have been rating companies on Facebook for some time now, displaying the results is new.

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