Local « Marquette Measure – The official blog of Marquette Group

Examining Facebook Graph Search and What It Means for Businesses

Rumors have been circulating about Facebook entering the search arena since 2011. Facebook Graph Search was announced in January, and it presents a huge opportunity for Facebook to become a major player in search. How did they pull it off? Facebook Graph Search searches not for what people want, but what they (and their friends) [...]

Mobile Gets Smart

Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...]

Now online: The Impact of Apple Maps in iOS 6

Marquette Group’s latest webinar unravels the “complex” world of Apple’s latest product – Apple Maps. From its lackluster debut to the plethora of erroneous data that the program returns, Interactive Co-Director Steve Jurken explains just what businesses can do to ensure that accurate data about their locations is populated in the mapping service.

The webinar [...]

Webinar: The Impact of Apple Maps in iOS 6

Webinar: The Impact of Apple Maps in iOS 6 Wednesday

October 3 at 11am CDT

Complimentary webinar is

45 minutes

and presented

in English

Featured Speaker: Steve Jurken,

Interactive Product Director

Since the launch of iOS 6 last Wednesday, there has been plenty of chatter about the good, the [...]

2012 Local Media Tracking Study: Yellow Pages use up and down – still produces new customers

The annual Local Media Tracking Study has become a key study in understanding the trends of Yellow Pages product usage. Conducted by Burke Research, the study analyzes the usage of both print and Internet Yellow Pages products over the course of one year. Since its debut in 2010, the study has endeavored to track the [...]

Speak for Yourself on Yelp

Yelp is known as the online leader in user-generated reviews with Yelp contributors reviewing every type of local business, from restaurants and salons to dentists, mechanics and plumbers. Its platform provides local businesses with a range of free and paid services, which help advertisers engage with consumers when they are deciding where to spend [...]

Webinar: Fundamentals of Mobile Marketing now online

If you missed last week’s webinar “The Fundamentals of Mobile Marketing”, you’re now in luck! The entire session plus submitted questions is now availabe for viewing. Just click the embedded video below and learn the best practices for how to put mobile to work for your business!

Four IYP facts gleaned from the 2012 Local Media Tracking Study:

For most consumers the term “Yellow Pages” conjures up images of large paper tomes filled with page after page of display advertisements for everything from plumbers to party clowns. Yet there is another more modern twist on the venerable directories that have served consumers for so long—the Internet Yellow Pages. IYP offers the same service [...]

Google acquires Frommer’s travel guide business

This week Google announced its intent to purchase the Frommer’s travel guide business from John Wiley & Sons. Founded in 1957, Frommer’s rose to prominence with books such as Europe on $5 a Day and quickly expanded to include over 350 different guide books to destinations around the globe. The move is the latest [...]

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