Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...]
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One of the most difficult tasks facing an advertiser is figuring out where to spend their budget. Everywhere you look there are any number of vendors and service providers fighting for your dollar, but how do you determine those who are worth your investment from those who are not? It used to be that [...]
Webinar: The Impact of Apple Maps in iOS 6 Wednesday October 3 at 11am CDT
Complimentary webinar is 45 minutes and presented in English Featured Speaker: Steve Jurken, Interactive Product Director Since the launch of iOS 6 last Wednesday, there has been plenty of chatter about the good, the [...]
Webinar: Highlights From Recent BIA/Kelsey Digital Marketing Conference Tuesday, September 25 at 11am CST Complimentary webinar is 45 minutes and presented in English Featured Speakers: Steve Jurken, Interactive Product Director Gary [...] 
Did you read our blog post regarding Google’s Mobile Playbook a couple of months ago? We reviewed the first five of ten action items and promised to review the last five items. Before we discuss the final five steps, let’s review the first five. Search for your brand on your mobile phone as [...] If you missed last week’s webinar “The Fundamentals of Mobile Marketing”, you’re now in luck! The entire session plus submitted questions is now availabe for viewing. Just click the embedded video below and learn the best practices for how to put mobile to work for your business! Tweet Webinar: Fundamentals of Mobile Marketing Wednesday August 29 at 10am CST Complimentary webinar is 45 minutes and presented in English Featured Speaker: Steve Jurken, Interactive Product Director
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Mobile marketing drives engagement, enables personalization and ensures your are [...] 
This week Google announced its intent to purchase the Frommer’s travel guide business from John Wiley & Sons. Founded in 1957, Frommer’s rose to prominence with books such as Europe on $5 a Day and quickly expanded to include over 350 different guide books to destinations around the globe. The move is the latest [...] 
Consumer reviews for products are nothing new. From newspaper movie reviews to Consumer Reports, the average consumer is accustomed to seeing feedback for goods available in the marketplace. Individuals have also been exposed to feedback on service providers but it’s typically been in the form of face-to-face conversations with peers. So-and-so had a bad [...] |
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