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Webinar: Search Engine Marketing Best Practices and the Latest In Local Marketing Wednesday, March 27 at 11am CST Complimentary webinar is 45 minutes. Featured Speakers: Steve Jurken, Interactive Product Director Gary Richmond, Interactive Sales Director
Stay ahead of the competition [...] Recently, Google announced that they would implement an upgrade to their flagship Adwords platform. The new “enhanced” Adwords is another example in a long line of technology giants transitioning their business to be platform and device independent. Until now, you had to develop different ads on the Google network based on the display device. [...] Last weeks dynamic webinar detailing the full functionality of Google Analytics is now available online. Join Interactive Director Steve Jurken as he navigates Google’s intricate dashboard and explores the full reporting capabilities of this robust tool. More importantly, learn how to put Google Analytics to work for your business by identifying key characteristics of your [...] Webinar: Finding Actionable Insights in Google Analytics Wednesday, Febuary 13 at 11am CST Complimentary webinar is 45 minutes and presented in English Featured Speaker: Steve Jurken, Interactive Product Director Buried inside Google Analytics is priceless data about how potential customers are searching for you. This webinar will show you tactics for [...] In the past four years, local searches have increased over 250% as more and more mobile devices are introduced into the market. Yet, over 40% of all local listings have one wrong piece of information. This erroneous data is picked up by internet search engines and delivered to consumer’s search results making it harder for [...] Have you ever searched for a product or service online, found an ad or a link that matched your criteria, clicked and landed on a page that had nothing to do with your search? When this happens, most searchers are disappointed by the experience and choose to begin a new search. Landing pages are [...] The annual Local Media Tracking Study has become a key study in understanding the trends of Yellow Pages product usage. Conducted by Burke Research, the study analyzes the usage of both print and Internet Yellow Pages products over the course of one year. Since its debut in 2010, the study has endeavored to track the [...] It’s no secret that Google is the dominant search engine. There’s a reason that term “Google it” is synonymous with “use a search engine”: Google accounted for 66.8% of all searches conducted in July of 2012, according to comScore. Yet, search engine use can and will vary based party upon the user’s web browser of [...] 
The technology platform that syncs local business information to a network of local search sites, announced several new features including reputation monitoring, multi-location management and new partners. Reputation Monitoring PowerListings now scans for reviews across a network of local partner sites and returns results in dashboard. The information is pulled directly from each of the [...] |
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