Did you miss our webinar on SMX East last week? SEM Manager, Stephanie Casajuana and SEO Manger, Dan Backowski discuss trends they learned about paid search and SEO from attending the SMX East conference in New York. Hot topics include the realities of managing Google AdWords in Enhanced Campaigns how we optimize for local SEO. [...]
Google recently announced that it would encrypt all organic search data, eventually increasing Not Provided to 100%. Adwords keyword data, however, will remain available to advertisers. Many in the search community feel Google violated the unwritten agreement with content providers and is favoring advertisers. More importantly, many are questioning the implications of this change [...]
Google surprised everyone at their 15th birthday party last week in the garage where it all began by announcing a major update, dubbed Hummingbird, for their flagship search engine. According to Google, the update was implemented approximately one month ago and is the largest since 2001.
Google Hummingbird is a completely new engine. Searches [...]
Webinar: SMB Digital Marketing Conference Review
Wednesday, October 2 at 10am CST
Complimentary webinar is 45 minutes.
Featured Speakers: David Lenzen, Executive VP of Sales
Gary Richmond, Interactive Sales Director
Join us as we review the primary themes and topics [...]
Youâ€™re bidding on a specific keyword. Your competitor is bidding on that same keyword. Someone is searching that keyword. Which company will win that customerâ€™s business? It could come down to how you are bidding on that keyword at that moment of time.
In a recent Marquette Group webinar on improving keyword [...]
At Marquette Group, our CEO is fond of saying: â€śChange is good.â€ť After all, change implies growth, evolution, advancement and a whole other bevy of terms that sound great when they donâ€™t directly affect me. Like most consumers, I enjoy change unless it involves something that I use frequently. In those cases, itâ€™s a matter [...]
This past week was a particularly busy one for the minds at Google. The search engine giant unveiled two changes that affect the familiar search engine results page. Additionally, a recent change to the Webmaster Help documentation was discovered that could have a more long-lasting effect on page ranking within the SERP. Itâ€™s all [...]
Recently, Google announced that they would implement an upgrade to their flagship Adwords platform. The new â€śenhancedâ€ť Adwords is another example in a long line of technology giants transitioning their business to be platform and device independent. Until now, you had to develop different ads on the Google network based on the display device. [...]
Last weeks dynamic webinar detailing the full functionality of Google Analytics is now available online. Join Interactive Director Steve Jurken as he navigates Google’s intricate dashboard and explores the full reporting capabilities of this robust tool. More importantly, learn how to put Google Analytics to work for your business by identifying key characteristics of your [...]