Subscribe to Updates:

RSS

Is Content Growth Outpacing Query Growth?

While at SMX West, I heard a particularly interesting subject raised by Rand Fishkin of Moz. He suggested in his “The SEO Revolution Will Not Be Televised” presentation the following: content growth is outpacing query growth.

This relatively boring fact actually will have a rather significant impact on the future of organic search marketing, as [...]

A Conversation with Google

Photo courtesy of Search Engine Land

If you are a search geek, like we are here at Marquette Group, then you definitely would have enjoyed SMX West in San Jose, California. A few of the Marquette Group digital marketing team, including myself, were lucky enough to attend and take in the full [...]

SEO and SEM: A Primer

Ensuring your brand appears in top placements in search engine results is critical as more consumers search online. There are two ways in which consumers can find you on the Internet.

Search engine optimization (SEO), or the process of improving the quality and quantity of your organic search traffic Search engine marketing (SEM), where you [...]

Continuous Change in Local

“Change is the only constant.” – Heraclitus, Greek philosopher

Heraclitus, Greek philosopher

We don’t usually quote Greek philosophers, but recently this seemed appropriate.

In digital marketing, specifically local SEO, changes are frequent and occur at a persistent pace. As marketers we have to keep pace or be left behind. Below are a few industry [...]

Google Cracks Down on Spammers

In the past month, as the polar vortex blanketed much of the U.S., Google continued to pursue several spammers trying to circumvent the algorithms.

Matt Cutts, head of webspam at Google, actually used the words “we want to break their spirits” when describing SEO spammers. Three major sites were penalized for using illicit tactics to [...]

Meet Dan Backowski – SEO Manager

Dan Backowski. SEO Manager, father and rumored Belieber. He’s also a very experienced digital strategist through an extensive background in search engine optimization. This experience in managing search products such as Google, Yahoo! and MSN/Bing makes him a trusted digital advisor to our clients.

As manager of our organic search team, Dan leverages best [...]

Three Factors that Impact Local SEO

Localized search engine optimization (SEO), just as most digital marketing, is intended to increase visibility, brand awareness and most importantly, leads and revenue from relevant Web traffic. While it is easy to state the goals of Local SEO, it’s a bit more complicated to describe the “how.” Marquette Group defines traditional SEO as the ongoing [...]

Webinar : SMX East Conference Discussion Now Online

Did you miss our webinar on SMX East last week? SEM Manager, Stephanie Casajuana and SEO Manger, Dan Backowski discuss trends they learned about paid search and SEO from attending the SMX East conference in New York. Hot topics include the realities of managing Google AdWords in Enhanced Campaigns how we optimize for local SEO. [...]

Google: Not Provided In Organic Results Will Continue

Google

Google recently announced that it would encrypt all organic search data, eventually increasing Not Provided to 100%. Adwords keyword data, however, will remain available to advertisers. Many in the search community feel Google violated the unwritten agreement with content providers and is favoring advertisers. More importantly, many are questioning the implications of this change [...]

Google Hummingbird Algorithm Update

hummingbird

Google surprised everyone at their 15th birthday party last week in the garage where it all began by announcing a major update, dubbed Hummingbird, for their flagship search engine. According to Google, the update was implemented approximately one month ago and is the largest since 2001.

Google Hummingbird is a completely new engine. Searches [...]