Many advertisers struggle with the decision to jump into mobile because of concerns about audience targeting and lower click-thru rates that sometimes accompany mobile campaigns. The GPS functionality of mobile devices enables geo-targeting, but this one variable can’t identify what situation the searcher is in while in that location, nor does it target based [...]
One of the most difficult tasks facing an advertiser is figuring out where to spend their budget. Everywhere you look there are any number of vendors and service providers fighting for your dollar, but how do you determine those who are worth your investment from those who are not?
It used to be that [...]
This week Google announced its intent to purchase the Frommer’s travel guide business from John Wiley & Sons. Founded in 1957, Frommer’s rose to prominence with books such as Europe on $5 a Day and quickly expanded to include over 350 different guide books to destinations around the globe. The move is the latest [...]
Modern media is constantly evolving. According to recent information from PEW Research, more Americans own smart phones than ever before which means that advertisers seeking to reach consumers have to adapt their approach. Once upon a time, a simple ad in a print Yellow Pages directory was the ONLY tool that a savvy [...]
Apple is a company that is known for both its product design innovations as well as their fierce customer loyalty. At the 2012 WWDC amidst a bevy of other features, the Cupertino-based company announced the launch of Apple Maps—a proprietary service that would replace Google as the map data provider for Apple devices.
Google has released a series of statistics highlighting exactly how passionate they are about the influence of mobile devices on last minute shopping this year, stating 44 percent of total searches for last minute gifts and store locator terms will be from mobile devices.1
Certainly an impressive statistic, when you consider the massive number of [...]
I’ll admit I’ve come to use my mobile phone far more than I do the landline currently connected at my home. Part of this is due to the convenience of almost always having my mobile within reach and part of it has to do with my “techno-junkie” nature. Early in 2009 a co-worker introduced [...]
The internet is now part of our daily lives, here on Planet Earth. Whether at work or at home, most US adults now utilize the World Wide Web in some fashion. From purchasing movie tickets to checking the weather to reading the latest blogs (I recommend the Marquette Measure), gone are the days when the [...]
Mobile bar codes (also referred to as QR codes or 2D codes) are becoming more and more prevalent in mass media. Widely common in Japan, these curious little mosaic patterns have seen slower adoption here in the United States where some facets of technology have a steeper curve of acceptance. However, consumers in the US [...]
Amazon.com's Kindle E-book reader
It would seem that consumers have crossed the digital threshold, at least in terms of their reading preferences. On Monday July 19, internet super-store Amazon.com announced that sales of books for its proprietary Kindle e-reader exceeded those of hardcover edition for the past three months. For every 100 hard cover [...]