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Marquette Group Releases Social Media Study

We’ve all become remarkably comfortable with social media. Tweets, snaps and pins abound. No doubt social media is convenient and engaging for consumers, but what what’s the payoff for businesses?

Advertisers are no strangers to social. In November, Facebook announced that over 25 million local, small business pages are active, [...]

Don’t Discount Social Media Posts as Consumer Insight

There is no doubt that social media continues to play an important part in many people’s lives. We use it for entertainment, keeping in touch with family and even as a news source. According to eMarketer, in 2013, two-thirds of all Internet users were social media users as well.

The [...]

Webinar: Don’t Get Left Behind by Online Reviews – Now Available Online

Last week’s webinar “Don’t Get left Behind by Online Reviews” is now available online!

Interactive Sales Manager, Travis McGlasson, discusses his thoughts on which review sites are most relevant to your business and how to monitor and improve scores across the Internet.

 

Webinar: Predictions for Local Digital Advertising 2014 Now Online

Last week’s webinar “Predictions for Local Digital Advertising 2014″ is now available online!

Listen to VP of Digital Products, Steve Jurken, discuss his thoughts on digital marketing trends and emerging channels in 2014. During the webinar, Steve presents his thoughts on the increasing innovation of mobile advertising, the improved appeal of advertising on social sites [...]

Webinar: Predictions for Local Digital Advertising 2014

 

Webinar: Predictions for Local Digital Marketing in 2014

Thursday January 16 at 10am CST

Complimentary webinar is 45 minutes.

Featured Speaker: Steve Jurken, VP, Digital Products

As another year ends, it’s time to turn our attention toward the advertising changes we expect [...]

3 Predictions for Local Digital Advertising in 2014

 

As 2013 draws to a close, our discussions with clients naturally shift to their advertising plans for the coming year. Knowing that marketing technology and channels are continually changing, we often spend plenty of time evaluating trends and emerging channels.

Here are our three predictions for what we expect to see by the [...]

Post-Holiday Survival Guide for Advertisers

Holiday time is unquestionably the biggest retail season of the year. By now advertisers’ marketing strategies are in full swing. Shoppers are seeing excessive emails, coupons, special deals and funny commercials. Budgets are high, advertising is driving many qualified local leads and revenue is growing.

Then comes January; students head back to school, shoppers become [...]

Will Online Reviews Force the Better Business Bureau to go Bye Bye Bye?

For over 100 years, the Better Business Bureau (BBB) has been a valuable intermediary to consumers and businesses alike providing consumers protection from fraudulent business practices, as well as protecting honest businesses. Yet in the age of Google reviews, Angie’s List and Facebook, have we moved to a post-BBB world?

Although it is hard [...]

SMB Digital Conference Review Webinar Online

If you missed last week’s informative webinar “SMB Digital Conference Review” you’re in luck! The full presentation is now available online!

Listen to Interactive Sales Director Gary Richmond and Vice President of Sales David Lenzen as they discuss the latest trends for search, mobile, and social as discussed at the recent BIA/Kelsey conference. It’s an [...]

Yelp Platform! Adds Local Ordering Capability

Yelp Plafform local ordering

It’s no secret that peer recommendations have played an important role in the decision-making process of consumers on the Internet, and local business review site, Yelp, has thrived in this space. Predominantly featuring restaurants and other entertainment venues, it has become increasingly popular for both desktop and mobile users. This strategy seems to be resonating [...]