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The past few years have been an interesting period of transition for the Local Search Association. Formerly the Yellow Pages Association, this entity has seen its publisher members declare bankruptcy, merge, and sometimes struggle to find equilibrium in a media landscape that is growing increasingly diverse as our society increasingly moves [...] It’s been a long road but it would seem that the case of the City of Seattle vs. the Yellow Pages Industry has reached its conclusion. After months of litigation and appeals, it would seem that the Yellow Pages Industry has emerged the victor in a contest that had national implications and The City [...] 
The legislative battle of the Yellow Pages industry vs. the City of Seattle has been anything but brief. In October 2010, the Seattle City Council voted 8 – 1 in favor of an ordinance that would require Yellow Pages distributors to apply for a license, pay a per-ton “recovery fee” on all directories distributed, [...] Marquette Group’s recent webinar “An Inside Look at Yellow Pages Pay-per-Call” is now available online. Hosted by Vice President of Sales Strategy Chris Malone, this 30 minute webinar examines the intracacies of pay-per-performance advertising and shows how businesses can save crucial advertising dollars by only paying for qualified calls. To view the webinar, simply [...] Webinar: An Inside Look At Yellow Pages Pay-Per-Call Thursday, October 25 at 11am CST Complimentary webinar is 45 minutes and presented in English Featured Speaker: Chris Malone, VP, Sales Strategy Join us for an informative webinar about pay-per-call advertising for Yellow Pages. If you are looking to understand how to [...]
This week the Ninth Circuit Court of Appeals unanimously ruled that print Yellow Pages directories are “fully protected speech” under the First Amendment. The court’s decision is aimed at protecting Yellow Pages and other media from legislation that both hurts local businesses as well as spends tax revenues. This effectively strikes down [...] The annual Local Media Tracking Study has become a key study in understanding the trends of Yellow Pages product usage. Conducted by Burke Research, the study analyzes the usage of both print and Internet Yellow Pages products over the course of one year. Since its debut in 2010, the study has endeavored to track the [...] 
Canadian multi-media giant Yellow Media announced that it will move forward with its recapitalization efforts. The proposal was approved by the requisite number of shareholders and the company’s debt holders in meetings held on September 6, 2012 in Montreal. Yellow Media announced its intent to recapitalize its debt on July 23, 2012. “We [...] 
Early this morning, multimedia publishers Dex One and SuperMedia announced their intention to merge the companies into new entity Dex Media. The newly-formed company will have approximately $3.1 billion in revenue, based on 2011 financial reports. It will also employ over 3,100 marketing consultants and more than 5,800 employees. Ownership will be comprised [...] YP Holdings LLC has issued the folllowing press release announcing its debut in the wake of the recent sale/purchase of AT&T’s Yellow Pages business by Cerebus Capital Management. The new company includes the assets of AT&T Advertising and AT&T Interactive and assumes control over all related products included print and Interet Yellow Pages advertising. YP [...] |
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