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Yellowpages Launches New and Improved Website

Today the website that is ranked 31st in unique visits, behind Twitter and ESPN, launched a new and improved site to create a more valuable experience for consumers and advertisers. YP.COM has been a big player in the ever-changing local search space and is adapting new formats as consumer behavior [...]

Dex One and SuperMedia Complete Merger to Form Dex Media

Late in 2012, multimedia publishers SuperMedia and Dex One announced their intention to merge into a single entity. That merger was completed on April 30, 2013 with the formation of Dex Media. The company began trading on the NASDAQ stock exchange the very next day as “DXM.”

As of result of the merger, Dex [...]

What Should the Future Hold for the Local Search Association?

The past few years have been an interesting period of transition for the Local Search Association. Formerly the Yellow Pages Association, this entity has seen its publisher members declare bankruptcy, merge, and sometimes struggle to find equilibrium in a media landscape that is growing increasingly diverse as our society increasingly moves [...]

City of Seattle vs. the Yellow Pages Industry – game over

It’s been a long road but it would seem that the case of the City of Seattle vs. the Yellow Pages Industry has reached its conclusion. After months of litigation and appeals, it would seem that the Yellow Pages Industry has emerged the victor in a contest that had national implications and The City [...]

The City of Seattle vs. the Yellow Pages— the next round

Seattle

The legislative battle of the Yellow Pages industry vs. the City of Seattle has been anything but brief. In October 2010, the Seattle City Council voted 8 – 1 in favor of an ordinance that would require Yellow Pages distributors to apply for a license, pay a per-ton “recovery fee” on all directories distributed, [...]

Webinar: An Inside Look at Yellow Pages Pay-Per-Call is now online

Marquette Group’s recent webinar “An Inside Look at Yellow Pages Pay-per-Call” is now available online. Hosted by Vice President of Sales Strategy Chris Malone, this 30 minute webinar examines the intracacies of pay-per-performance advertising and shows how businesses can save crucial advertising dollars by only paying for qualified calls.

To view the webinar, simply [...]

Webinar: An Inside Look at Yellow Pages Pay-Per-Call

Webinar: An Inside Look At Yellow Pages Pay-Per-Call Thursday, October 25 at 11am CST

Complimentary webinar is

45 minutes

and presented

in English

Featured Speaker: Chris Malone,

VP, Sales Strategy

  Join us for an informative webinar about pay-per-call advertising for Yellow Pages. If you are looking to understand how to [...]

Ninth Circuit Court upholds Yellow Pages right to print and distribute directories.

This week the Ninth Circuit Court of Appeals unanimously ruled that print Yellow Pages directories are “fully protected speech” under the First Amendment. The court’s decision is aimed at protecting Yellow Pages and other media from legislation that both hurts local businesses as well as spends tax revenues. This effectively strikes down [...]

2012 Local Media Tracking Study: Yellow Pages use up and down – still produces new customers

The annual Local Media Tracking Study has become a key study in understanding the trends of Yellow Pages product usage. Conducted by Burke Research, the study analyzes the usage of both print and Internet Yellow Pages products over the course of one year. Since its debut in 2010, the study has endeavored to track the [...]

Yellow Media Moves Forward With Recapitalization

Yellow Media

Canadian multi-media giant Yellow Media announced that it will move forward with its recapitalization efforts. The proposal was approved by the requisite number of shareholders and the company’s debt holders in meetings held on September 6, 2012 in Montreal. Yellow Media announced its intent to recapitalize its debt on July 23, 2012.

“We [...]