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Print Yellow Pages Continue to be Green

The Local Search Association released its second annual sustainability report announcing that according to the Environmental Production Agency (EPA), the recycling of books increased to 36.9%; an increase of 15.5% from the previous year.

The report is called “We’re All In this Together,” and includes the following additional findings.

Telephone directories continue to only represent [...]

Yellow Pages Association is now Local Search Association

The 2011 Yellow Pages Association conference has revealed a dramatic shift in direction for the organization, according to the following press release.

LAS VEGAS, April 18, 2011 — The Local Search Association today announced the winners of its Industry Excellence Awards at this year’s annual conference: “Search Starts Here” in Las Vegas. The Industry Excellence [...]

San Francisco Yellow Pages Vote Delayed

In a surprising decision yesterday, the San Francisco Board of Supervisors moved to delay a vote on controversial Yellow Pages legislation until May 10. If passed, the proposal would restrict delivery of print Yellow Pages specifically to customers who “opt in.”

Protested by the Yellow Pages Association, local directory publishers, the local IBEW (which represents [...]

More on San Francisco and the Yellow Pages

It would seem that the fate of the print Yellow Pages in San Francisco will be determined on March 29. The San Francisco Board of Supervisors Land Use and Economic Development Committee voted last Monday to send legislation restricting delivery of the directories to the full board for a vote. If passed, this law will [...]

Tilting at Windmills in San Francisco

Miguel Cervantes’ immortal character Don Quixote of La Mancha was a man with a mission. Originally born Alonso Quixano, the Spanish aristocrat experienced a mid-life crisis and, armed with the best of intentions, transformed himself into a noble knight errant who would free the land from tyranny of giants, uphold the high ideals of chivalry, [...]

Yellow Pages industry makes it easier to opt out of delivery

The past few months have been a bit brutal for the Yellow Pages industry in terms of news. The city of Seattle passed an ordinance singling out print Yellow Pages as the subject of more restrictive delivery fees and regulations. The blog-o-sphere has been rampant with articles proclaiming that Yellow Pages are dead, dying and [...]

YPA to challenge Seattle’s anti-Yellow Pages law

On Monday, October 11, 2010, the City of Seattle voted in favor of a new law that placed strict controls on the delivery of print Yellow Pages directories within the city. Today, the Yellow Pages Association released the following press release, announcing their intention to challenge the legality of this measure:

Yellow Pages Publishers Sue [...]

Yellow Pages industry releases environmental fact sheet

In an election year, readers are used to conflicting messages. The challenger attacks the incumbent and the incumbent responds, defending his own record and counter-attacking the challenger. It’s a game as old as politics itself and one that will be played out time and time again for as long as our current system stands. It’s [...]

Yellow Pages delivery to remain a choice in California

It’s a matter of choice. As individuals we possess a great deal of choice when it comes to our lifestyle. We can choose to drive an American or a foreign made car. We can choose whether or not to have cable television service. We can choose whether or not to have a phone directory delivered [...]

YPA debuts two new innovations to increase efficiency.

The following press release was issued during the 2010 Yellow Pages Association Conference in Las Vegas Nevada.

BERKELEY HEIGHTS, NJ — 04/20/10 — Yellow Pages Association (YPA) today announced two new offerings to help improve the efficiency and effectiveness of Yellow Pages advertising.Working with MediaTraks, YPA is launching YPA ELITE IYP®, a new proprietary industry [...]